NV Us Vacations Brand Identity
We developed the logo, brand guide, digital media, and brand messaging for NV Us Vacations, the go-to resource for avid adventurers, especially those with unique physical challenges and capabilities.
Problem Statement
As a startup in the travel industry, NV Us Vacations faced the challenge of establishing a distinctive brand identity that resonated with its target audience—adventurers with special accessibility needs. The need for a comprehensive branding setup, including a logo, brand guide, and various collateral, was crucial for long-term growth and success.
Goals and Objectives
Long-term Growth: Develop a brand that fosters long-term growth and success in the competitive travel industry.
Brand Establishment: Create a complete branding setup to establish NV Us Vacations as a trustworthy and recognizable name.
Inclusivity: Tailor the brand to meet the unique needs of adventurers with special accessibility requirements.
Design Process
Intake: Gathered extensive background information about NV Us Vacations, including details about the travel industry, target audience, business tone, and preferred aesthetic. This phase set the foundation for a brand aligned with the client's vision.
Inspiration: Compiled visual directions for brand aesthetics, providing the client with a range of options. This collaborative process allowed for a thorough exploration of visual directions, ensuring the chosen direction resonated with the brand's essence.
Revise: Integrated client feedback into multiple design concepts, refining them according to the provided inspiration and branding information. This iterative process ensured that the final designs perfectly encapsulated NV Us Vacations' unique identity.
Finalize: Meticulously finalized the chosen design versions, incorporating all applicable color variations and formats. The delivery included a comprehensive brand package to ensure consistent and cohesive brand representation across various platforms.
Solution
Through a collaborative design process, NV Us Vacations now boasts a robust brand identity. The solution includes a distinctive logo, a comprehensive brand guide, a compelling tagline, and well-crafted mission and vision statements. The typography choices reflect a blend of modernity and sophistication, aligning with the brand's commitment to accessible luxury travel. The final deliverables equip NV Us Vacations for success, fostering a strong connection with its target audience and positioning the brand for growth in the competitive travel market.
Deliverables
Logo
The NV Us Vacations logo, featuring an elegant serif font and a compass logo mark, symbolizes personalized and inclusive travel experiences. The logomark incorporates elements of adventure and accessibility, with a plane in the clouds signifying travel and a disability icon emphasizing the brand's focus. The calming turquoise and sandy gradients evoke a beachy vibe.
Brand Guide
The NV Us Vacations logo, featuring an elegant serif font and a compass logo mark, symbolizes personalized and inclusive travel experiences. The logomark incorporates elements of adventure and accessibility, with a plane in the clouds signifying travel and a disability icon emphasizing the brand's focus. The calming turquoise and sandy gradients evoke a beachy vibe.
Color Palette: The color palette is inspired by the beauty of the world’s oceans and beaches, with shades of teal evoking feelings of calm and relaxation. These colors are accented by warm neutrals, such as sandy beige and taupe, which add a touch of sophistication and luxury to the brand’s overall aesthetic.
Typography: The typography features the clean and modern sans-serif font, Montserrat, for a contemporary look. The classy and elegant serif font, Gilfiky, is used for the logotype, adding a touch of sophistication. This combination reflects the brand's commitment to inclusivity and luxury.
Brand Voice
NV Us Vacations adopts a fun, relaxed, and reassuring tone in the third person, aligning with its target audience of adventurers with special accessibility needs. The brand seeks to provide unforgettable travel experiences and understands its clientele intimately.
Tagline:
Sand. Sea. Accessibility.
Vision Statement:
We at NV Us Vacations proudly aspire to be the go-to resource for avid adventurers, especially those with unique physical challenges and capabilities. We’ll bring you where you want to go to experience your life to its fullest.
We hope to grow awareness through our pursuits to encourage and educate vendors, suppliers and businesses in the travel industry. It is our vision to improve industry standards and make all aspects of international travel accessible, inclusive and accommodating to people with physical limitations.
Our goal is to create a travel experience where your unique capabilities are always accommodated and considered as the number one priority. We know the challenges facing those with different physical capabilities from personal experience. We are dedicated to creating travel plans that cater to you and your family’s personalized needs so that you continue to choose NV Us each time you travel abroad.
Mission Statement:
NV Us Vacations specializes in all-inclusive, international, luxury packages tailored to people seeking worry-free travel to the world’s most beautiful destinations. Where you want to be, where the sand meets the sea.
We at NV Us Vacations strive to create bespoke travel experiences that would make anyone envious. No matter what physical capabilities may be involved, we are committed to helping you reach your dream destinations worldwide. Our compassionate and knowledgeable team is devoted to providing the best customer service in the industry.
NV Us Vacation packages include our signature Bon Voyage Box, cus- tom guest invites, and tiered services for more luxurious guest accommodations. We see every trip as a learning opportunity to improve travel accessibility for everyone, regardless of their physical limitations, all across the globe.
Thank you for coming along this journey with us.
Landing Page
We designed a user-friendly landing page for their clients to seamlessly book trips. The design is responsive, ensuring optimal viewing across desktop, tablet, and mobile devices. As part of our ongoing commitment to accessibility, our next phase involves developing a high-contrast mode specifically tailored to assist individuals facing vision challenges.
Social Media Graphics
We designed social media graphics that align with their branding. These include their cover image, profile icon, posts for announcements, testimonials, and education, and video frame.
Virtual Background
We designed a branded virtual background for virtual meetings with Zoom, Google Meet, etc.